I originally posted this article on Linkedin. It was also reposted on DomainNameWire. It received over 1000 views and generated a lot of debate in the domain industry.
After 2 intense, fun and rewarding years spent building .cloud from the ground up and seeing it take its first steps in the world (luckily, quite well as it turned out), I have decided it is now time for me to take some time off before figuring out what I want to do next. Early signs show that finding another project in the domain and hosting industry should not prove too difficult, but for the moment I am enjoying the liberating sensation of not having something lined up already and instead leaving the door open to the unexpected.
Many years in the domain industry, and the last 2 at the helm of a new TLD Registry, have however given me the opportunity to reflect on the challenges that our industry faces.
As the voices calling for a new round of TLD applications get louder, I wanted to take the opportunity to share some of the questions and issues that I have been contemplating, and that in part have brought me to the decision to take some time off.
After contributing two guest posts to DomainNameWire, I also had the great pleasure of chatting with DNW’s editor Andrew Allemann about the challenges of matching the right domain to the right customers.
Are we selling domain names to customers the right way? On today’s show, Francesco Cetraro of .Cloud discusses the process of getting a domain name from the end user’s perspective, comparing it to presenting a thick menu at a Thai restaurant to someone who has never eaten that type of food before. He also explains what .Cloud has done right and could have done better on its one year anniversary.
This guest post I wrote for DomainNameWire generated a lot of debate and was the most read story on the site in November 2016.
As a domain geek working in an industry full of people passionate about domains, I often find myself involved in very interesting discussions about the state and challenges of the domain industry and the impact that new TLDs are having on the business and on users.
There seems to be general consensus (and concern) that new TLDs have not made the impact expected and that overall adoption is lagging behind. However opinions are definitely more divided regarding the causes of the problem and the possible solutions.
In this interview with EU-Startups, I discuss how important it is for startups to pick the right name for their company and products, and to find a domain name that will help tell their story and make their brand stand out.
In this guest post for Tech.eu, I explain how the increasing amount of options beyond registering a .com domain name opens up a whole array of fresh branding opportunities for smart marketers.
As a self-confessed domain geek, every time I am at an event I spend quite a lot of time looking at the Web addresses used by exhibitors and startups to advertise their wares. The result of my informal survey is that still a large majority swears by the mantra that “.com is king”, even if it means having to go through all sorts of keyword acrobatics to find an available one.
Particularly if the name chosen for the product is a fairly generic one, their Web address will invariably swell to include generic keywords like “get”, “hello” or “app” and the occasional dash.