2017, The Year of the Customer? 4 Trends to Watch in the New Year

Last year, nearly every sector was affected by the emergence or adoption of a tool or technology – think big data or the Internet of Things. It’s safe to say that in 2016, tech-driven business innovation became mainstream. And technology hasn’t just transformed the way companies do business – it’s transforming the way they build relationships with their customers.Big data and IoT have been the talk of the town for years, and now we’re just starting to skim the surface of their benefits. As companies navigate through the wealth of info available, these insights will inform the way we make decisions, which platforms we’ll offer consumers to engage in and how and where they will purchase goods or services. In essence, more products and services will begin to be shaped by the customer for the customer.

Read the rest in this article I wrote for MarTech Advisor.

Cloud is my business, .CLOUD is my domain

This is a guest post I originally wrote for the 1&1 Blog. That blog has however been discontinued, so I am reposting the article in its entirety here.

Over the past couple of years a large number of new domain extensions have reached the market. Many of these new extensions are keywords that are commonly found in legacy top-level domain registrations such as .com or .de. A prime example of this trend is the word “cloud”, which according to corporate Registrar CSC has risen in popularity over the last few years, thanks to the growing importance of cloud computing and the ubiquitousness of cloud-based services.

With this mind, it is easy to see how the new domain extension .cloud provides clear advantages to companies operating in the Cloud computing space, and to anyone that finds this keyword relevant to their business. Launched 4 months ago, .cloud has taken the domain market by storm with over 55000 .cloud domains registered by companies and individuals from over 130 countries.

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