2017, The Year of the Customer? 4 Trends to Watch in the New Year

Last year, nearly every sector was affected by the emergence or adoption of a tool or technology – think big data or the Internet of Things. It’s safe to say that in 2016, tech-driven business innovation became mainstream. And technology hasn’t just transformed the way companies do business – it’s transforming the way they build relationships with their customers.Big data and IoT have been the talk of the town for years, and now we’re just starting to skim the surface of their benefits. As companies navigate through the wealth of info available, these insights will inform the way we make decisions, which platforms we’ll offer consumers to engage in and how and where they will purchase goods or services. In essence, more products and services will begin to be shaped by the customer for the customer.

Read the rest in this article I wrote for MarTech Advisor.