This is a guest post I originally wrote for the 1&1 Blog. That blog has however been discontinued, so I am reposting the article in its entirety here.
Over the past couple of years a large number of new domain extensions have reached the market. Many of these new extensions are keywords that are commonly found in legacy top-level domain registrations such as .com or .de. A prime example of this trend is the word “cloud”, which according to corporate Registrar CSC has risen in popularity over the last few years, thanks to the growing importance of cloud computing and the ubiquitousness of cloud-based services.
With this mind, it is easy to see how the new domain extension .cloud provides clear advantages to companies operating in the Cloud computing space, and to anyone that finds this keyword relevant to their business. Launched 4 months ago, .cloud has taken the domain market by storm with over 55000 .cloud domains registered by companies and individuals from over 130 countries.