After contributing two guest posts to DomainNameWire, I also had the great pleasure of chatting with DNW’s editor Andrew Allemann about the challenges of matching the right domain to the right customers.
Are we selling domain names to customers the right way? On today’s show, Francesco Cetraro of .Cloud discusses the process of getting a domain name from the end user’s perspective, comparing it to presenting a thick menu at a Thai restaurant to someone who has never eaten that type of food before. He also explains what .Cloud has done right and could have done better on its one year anniversary.
This guest post I wrote for DomainNameWire generated a lot of debate and was the most read story on the site in November 2016.
As a domain geek working in an industry full of people passionate about domains, I often find myself involved in very interesting discussions about the state and challenges of the domain industry and the impact that new TLDs are having on the business and on users.
There seems to be general consensus (and concern) that new TLDs have not made the impact expected and that overall adoption is lagging behind. However opinions are definitely more divided regarding the causes of the problem and the possible solutions.
My first guest post for DomainNameWire, analyzing the difficult balance Registries have to strike between maximizing sales and building a quality zone to secure their business in the long-term.
Last week I had the honour of being invited to speak at the first edition of DomainersMeet in Dubai. The main focus of the event was to drive awareness in the Gulf/Middle-East region about the opportunities related to investing in domain names, and the organizers managed to bring to Dubai a number of well-known domain industry experts, filling the agenda with a broad spectrum of information and opinions on the subject.
Not being a domainer myself, at first I had my doubts as to whether this event would be a good fit for me, but in the end I am very happy I went. Preparing my talk about “A day in the life of a Registry” gave me a great opportunity to reflect about the work that new TLD Registry Operators have to do to promote their extension and the role that domain investors can play in actively supporting the development of the industry.