After contributing two guest posts to DomainNameWire, I also had the great pleasure of chatting with DNW’s editor Andrew Allemann about the challenges of matching the right domain to the right customers.
Are we selling domain names to customers the right way? On today’s show, Francesco Cetraro of .Cloud discusses the process of getting a domain name from the end user’s perspective, comparing it to presenting a thick menu at a Thai restaurant to someone who has never eaten that type of food before. He also explains what .Cloud has done right and could have done better on its one year anniversary.
This guest post I wrote for DomainNameWire generated a lot of debate and was the most read story on the site in November 2016.
As a domain geek working in an industry full of people passionate about domains, I often find myself involved in very interesting discussions about the state and challenges of the domain industry and the impact that new TLDs are having on the business and on users.
There seems to be general consensus (and concern) that new TLDs have not made the impact expected and that overall adoption is lagging behind. However opinions are definitely more divided regarding the causes of the problem and the possible solutions.