In this interview with EU-Startups, I discuss how important it is for startups to pick the right name for their company and products, and to find a domain name that will help tell their story and make their brand stand out.
In this guest post for Tech.eu, I explain how the increasing amount of options beyond registering a .com domain name opens up a whole array of fresh branding opportunities for smart marketers.
As a self-confessed domain geek, every time I am at an event I spend quite a lot of time looking at the Web addresses used by exhibitors and startups to advertise their wares. The result of my informal survey is that still a large majority swears by the mantra that “.com is king”, even if it means having to go through all sorts of keyword acrobatics to find an available one.
Particularly if the name chosen for the product is a fairly generic one, their Web address will invariably swell to include generic keywords like “get”, “hello” or “app” and the occasional dash.
Read the full article on Tech.eu.